Melco

Melco Holdings Inc. is a family business founded by Makoto Maki in 1975 and is located in Japan. Initially founded as an audio equipment manufacturer, the company entered the computer peripheral market in 1981. The company's most globally known computer peripheral brand is Buffalo.

We provided a root and branch brand repositioning for Melco. That leveraged the brands Japanese heritage and fastidious production culture. Our work established the brand appropriately within the high value audiophile market. To achieve this we created a new brand positioning tagline, that was emblematic of the values of the brand. And supported this with new positioning with graphic devices and new brand language. We continue to support Melco Internationally across all media – Advertising, Digital, Print, Sales Promotion, Direct Mail and Exhibitions.

Full page U. S Press Ad in Stereophile Magazine

Work Archive

Home

↑Back to Top