How to update a classic without alienating generations of players and their memories, tricky uh! After our extensive redesign process, the world's most beloved board game gained new life from our reimagining as well as new audiences.
The rejuvenation of a board game favourite. How? We brought the old hand-painted gouache Cranium logo into the 21st Century – re-illustrating, redesigning and emphasising key logo elements. Then we added pace and pathos. It's a no brainer!
The classic cheese wedge knowledge game needed a line look update and some brand extension. We lifted the dour looking old packaging by injecting energy and excitement with our graphic treatment. We did this without losing the key brand elements that have become so recognisable around the globe.