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What started as a personal 'pro bono – giving back project' has built this charity from the founder plus us, into a 40+ strong, £7 million entity. During our involvement over the past 10+ years, we have consistently developed the brand and its creative communications, across all media, to compete against the largest UK Cancer charities – creating a charity that now supports four scientific research centres, has significant political lobbying power, and has earnt the founder an MBE.