Air Southwest replaced British Airways in markets from airports in the southwest of England. After the UK flag carrier elected to withdraw its domestic services from the region. The regional carrier was based at Plymouth City Airport in Devon, from which it launched its first route. This saw it serve London Gatwick via nearby Newquay in neighbouring Cornwall. Shortly afterwards, Air Southwest also introduced a route from Plymouth to Manchester via Bristol, from which it also later began serving the Channel Island of Jersey.

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