Trivial Pursuit npd

The opportunity

We are lucky enough to work as freelance design consultants for some great design companies.

This sits happily with our direct work.

It also sits happily with us, as from time to time we get to work on some

iconic brands.


The solution

Slow sales against the heady days of the 80's and 90's meant one of Hasbro's Trivial Pursuit flagship title needed updating. We added the feeling of speed to visually depict the game play experience. Twisted and overlapped the key cheese wedge brand icon to encourage the idea of surprise  and created a beacon of knowledge to the centre pack. The design style was expressed over the entire 'line look' into a new range of NPD game extensions. Hasbro were extremely happy.






Clearthinking Creative

51 Church Street, Hungerford

West Berkshire

RG17 0JH


Tel: 01488 685392


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