"We need you to help sell our new business range of carbon fibre, light weight business focused notebooks, we need a Micro Site designed that will take the customer through a product journey. Ideas please..."
Our solution for Sony was an innovative navigation. We threw away the old page click through concept and designed an interface where the viewer travelled to a chosen page linearly across a map background. This keyed into the core USP's of the notebook. It's lightness and portability for the business market. We teamed this with a Vox Pop testimonial video that introduced the product benefits.
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