Scalextric packaging

The opportunity

We are lucky enough to work as freelance design consultants for some great design companies.

This sits happily with our direct work.

It also sits happily with us, as from time to time we get to work on some

iconic brands!


The solution

This is more of a delicate design job than it first seems. Designing a motor sport based pack for the very young successfully is tricky. We mixed age-relevant game play character design with subtly stimulating illustrations of the included slot cars. This seamlessly blends the motor sport brand energy, that is an intrinsic element of the Scalextric brand, with the correct child triggers. We achieved a pack with real shelf presence, and the right level of simplicity and excitement.





Clearthinking Creative

51 Church Street, Hungerford

West Berkshire

RG17 0JH


Tel: 01488 685392


©Clearthinking Creative ©Daryl Wilkinson