We are lucky enough to work as freelance design consultants for some great design companies.
This sits happily with our direct work.
It also sits happily with us, as from time to time we get to work on some
This is more of a delicate design job than it first seems. Designing a motor sport based pack for the very young successfully is tricky. We mixed age-relevant game play character design with subtly stimulating illustrations of the included slot cars. This seamlessly blends the motor sport brand energy, that is an intrinsic element of the Scalextric brand, with the correct child triggers. We achieved a pack with real shelf presence, and the right level of simplicity and excitement.
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