Photo Phridge Phun

The opportunity

"I've got an idea for a fridge magnet poetry set based around photography, except I can't call it 'fridge magnet poetry' as that's trade marked. What are your thoughts?"


The solution

We proposed a healthy dose of on-pack

personality, coupled with the idea of leveraging the client's market segment celebrity, as Photo Phridge Phun's mouth piece, to communicate this fun word-play impulse purchase product.


Photographers are now giggling helplessly whilst reaching for a 'cold one' all over the globe.





Clearthinking Creative

51 Church Street, Hungerford

West Berkshire

RG17 0JH


Tel: 01488 685392


©Clearthinking Creative ©Daryl Wilkinson