Photo Phreeze Phun Packaging

The opportunity

"We are looking to diversify from the  photographic market into new areas, but we need to leverage our photographic name to drive this. This product line is slightly left field, so we are looking for a design team that can 'riff' with us. Is that you?"


The solution

We applied our vast sales promotion experience to the Photo Phreeze Phun project and convinced the client that for this pack to 'self sell' it was very important to create a 'purchasing need'. We dramatised the product with a bold pack disrupting flash, that both told a story (developed a need) and promoted the core USP (self build-able camera ice cubes). To top it off we commissioned 3D ice cube renders to our design.





Clearthinking Creative

51 Church Street, Hungerford

West Berkshire

RG17 0JH


Tel: 01488 685392


┬ęClearthinking Creative ┬ęDaryl Wilkinson