ioShutter channel support

The opportunity

"No photographic retailer ever sites our POS, so this has got to be really cost effective." - was the key statement that came out of the briefing sessions when discussing

the potential channel support for ioShutter. We like a challenge.

 

The solution

'Keeping it simple' is an easy statement to make, but much harder to deliver. 'Stress the product benefits at all times' is another. 'Arrest, engage and inform' makes a 'hat trick'. But that's what we delivered.

 

Oh and the retailers? Yes, they now sight the channel support without issue.