<
>
The opportunity
"No photographic retailer ever sites our POS, so this has got to be really cost effective." - was the key statement that came out of the briefing sessions when discussing
the potential channel support for ioShutter. We like a challenge.
The solution
'Keeping it simple' is an easy statement to make, but much harder to deliver. 'Stress the product benefits at all times' is another. 'Arrest, engage and inform' makes a 'hat trick'. But that's what we delivered.
Oh and the retailers? Yes, they now sight the channel support without issue.
Clearthinking Creative
51 Church Street, Hungerford
West Berkshire
RG17 0JH
Tel: 01488 685392
eMail: info@clearthinkingcreative.co.uk
©Clearthinking Creative ©Daryl Wilkinson