ioShutter channel support

The opportunity

"No photographic retailer ever sites our POS, so this has got to be really cost effective." - was the key statement that came out of the briefing sessions when discussing

the potential channel support for ioShutter. We like a challenge.


The solution

'Keeping it simple' is an easy statement to make, but much harder to deliver. 'Stress the product benefits at all times' is another. 'Arrest, engage and inform' makes a 'hat trick'. But that's what we delivered.


Oh and the retailers? Yes, they now sight the channel support without issue.





Clearthinking Creative

51 Church Street, Hungerford

West Berkshire

RG17 0JH


Tel: 01488 685392


©Clearthinking Creative ©Daryl Wilkinson