ioShutter packaging

The opportunity

"OK here's the deal, the inside info is; one of the world's biggest online IT retailers love my cable of AWESOMENESS but they feel the packaging needs a lift, can you

make this thing POP?"...

..."Oh yeah, can I make it POP!"


And the IT retailer?

They took the mother load.


The solution

We lifted the existing ioShutter pack from 'mundane' to 'of the moment'. Leveraged the core USPs and added design detailing befitting the products price point. Creating a self selling pack that added to the purchase experience.


In the process we refined the product identity, streamlined and updated the product's digital interface graphics and helped defend the product's position as the 'original' and segment leader.







Clearthinking Creative

51 Church Street, Hungerford

West Berkshire

RG17 0JH


Tel: 01488 685392


©Clearthinking Creative ©Daryl Wilkinson