"Hemorrhoids are an embarrassing subject. We need to refresh our pack range to more strongly compete against the other brands in the market. We want to modernise the brand but not destroy our brand recognition."
For Germoloids we created a cool, clinical, authoritative pack design that presented strong shelf stand out against the competition. We developed a range colour coding device for easy recognition between product iterations, and a clear product description style that reinforced the key sales triggers. The pack design has now been in use for over 10 years. We believe this shows what a well considered design out pack is.
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Tel: 01488 685392
©Clearthinking Creative ©Daryl Wilkinson