"This is a POM product that we intend to present for a OTC licence. We need a brand that can straddle this potential opportunity and work in both areas. This is a global brand?"
Emla dulls pain at the site of injection. We visually described this by blending typography and illustrative elements. Softening the ascender of the letter 'l' visually after entering a circular pad, emphasised the creams use. The soft shape and colour pallet increased the feeling of a calm, pain free experience, along with rounded typographic letter forms.
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©Clearthinking Creative ©Daryl Wilkinson