Cranium Packaging

The opportunity

"Cranium needs a lift. The current pack is flat and old hat, and isn't selling well. The new design needs to dramatise the games exciting multi zone physicality  and depict the 'brain teasing' nature of the game. We need you to update the Brand and the pack. Are you up for it?"


The solution

We brought the old hand painted gouache Cranium logo into the 21st Century, by re-illustrating the brain and redesigning and emphasising key logo elements. We added pace and pathos. Whilst all our design elements didn't survive onto the eventual pack enough of our thinking remains that we feel we can call it our design.





Clearthinking Creative

51 Church Street, Hungerford

West Berkshire

RG17 0JH


Tel: 01488 685392


┬ęClearthinking Creative ┬ęDaryl Wilkinson