Brain Tumour Research Campaigns

The opportunity

"WAHD 2015 is the #Hattiest yet. Building on your years of experience with the Charity we need you to come up with a 2015 campaign that energises response and increases social media use around our key campaign..."


The solution

Cost effectiveness is always key when developing charity work for Brain Tumour Research. We developed a creative concept that used fundraisers as models, emphasised participation thorough fun, provided a hopeful creative premise that developed social media use and kept costs low.

We integrated this concept across all media: Video, Direct Mail, Press & Online Advertising, Merchandise and Print Collateral.


AdMedia - Local Campaign WINNER


Clearthinking Creative

51 Church Street, Hungerford

West Berkshire

RG17 0JH


Tel: 01488 685392


©Clearthinking Creative ©Daryl Wilkinson